The very first lesson every person entering the internet marketing world should know is how search engines work and rank sites. Search engines are not humans and thus the way humans and search engines view pages on internet is different. If you plan to do some basic Search Engine Optimisation, it is essential that you understand how search engines work and what techniques should be used to make your site a food for search engines and rank them high in search results.
Let’s understand the process in steps: Crawling, indexing, marking relevancy and retrieving sites is a complex process. Let’s see how search engines do it.
1. Search engines are text loving and are in fact text driven. Search engines hardly understand the other media like graphics, music, attractive designs etc. It’s only the text on a particular site that gives search crawlers or spiders an idea what that site is about. Search crawlers like Google bot are soft wares that are intelligent programs performing several activities in order to deliver search results.
2. Search engines crawl the web to see what is there. Spiders follow links from one web page to another and index everything they find on the way. It’s not possible for search crawler to reach every webpage on the net everyday. Thus it may take time to get a webpage crawled by the search engine.
3. After a page is crawled, the search crawler indexes its content and stores it in a database from where it can be retrieved later. Thus if the placing of keywords and content in a website is optimized its relevancy will be marked high and the search crawlers will show it up in the search results. Search engine optimization is one way to make the crawlers recognize the relevancy and classify your pages correctly.
4. Next comes the calculation of search relevancy. Different search engine have different relevancy criteria to reflect search results when a search query comes. That’s the reason why different search engines serve you with different search result pages. Search algorithms keep changing, thus you need to update your web pages with the changing relevancy criteria of search engine.
5. The last step is of retrieving sites when a search query is fired. The search engine matches the search string with the sites available in its database and displays the most relevant in a search browser that match the search string.
A SEO company that excels in its SEO services can be a solution to make your site search engine friendly. Consult a SEO Specialist or a Search Engine Optimisation agency that can make your site search engine oriented to let customers reach your site through search results.
